Pinterest: Your Secret weapon for inspiring Brand design

A lot of people see Pinterest as just a hub for recipes, craft ideas and knitting patterns! – but it’s also an invaluable tool for designers and business owners looking to create or enhance their brand identity. Pinterest has become an essential part of my creative process, revolutionising how I research and organise brand inspiration—from logos & branding, to packaging and … yeah patterns.

If you're building your brand, here's why Pinterest should be part of your process:

Organise Your Inspiration in One Place
Pinterest allows you to save anything that sparks creativity, making it easy to gather images and ideas in one convenient spot. With boards dedicated to branding, logos, and visual styles, you can quickly access inspiration anytime, whether on your computer or the Pinterest app.

Discover Curated Content and Ideas
Pinterest offers endless visual resources by recommending Pins and boards based on your searches and saved content. This allows you to explore new ideas and discover branding inspiration from curated boards created by other professionals and businesses.

Collaborate Effectively with Clients
Pinterest is not just a personal tool—it’s also great for collaboration. Share and build visual mood boards with clients, creating a shared space for design ideas and branding direction. With the option to keep boards hidden, you can ensure that your branding research remains private and focused.

"The details are not the details. They make the design."

Charles Eames

As you can tell, I’m a fan of Pinterest and I’ve collected a lot of research on there. Why not have a look – you might see something that inspires you!