As a business based in Footscray we're proud to be associated in this program, and we’re offering a tailored Brand Identity Package to help local businesses create or refine their logos and build stronger brand connections. Ready to elevate your business? Click to learn more and how to apply for the $2,000 voucher!

What’s the best book-to-film adaptation, and could it be Die Hard? Sean McCaul, of Citizen By Design, asserts his deep adoration for the Bruce Willis action flick. Along the way we discuss Frank Lloyd Wright, terrorism, Moonlighting and Blind Date, plus 1994’s The Crow. For good measure, we get into Batman & Robin and how the comic book detectives connect to 1995’s Die Hard with a Vengeance and Se7en. Plus, because villains are fun, we touch on 2024’s Wicked and 2021’s Cruella.

A logo is more than just an image—it's the heart of your brand's identity. In this article, we explore why simplicity is essential in crafting a logo that endures and stands out. Learn how a clean, memorable design can enhance brand recognition, foster connection, and represent your core values. Discover the three key questions every business should ask when creating a logo. Ready to make your mark? Read the full article to find out how to create a logo that resonates.

Really enjoyed being a guest on the BizBites Podcast. Anthony is such a fantastic interviewer that the conversation just flowed, with his questions taking me places I wasn’t expecting to go – in a good way! We discussed Branding & Design, but he also got me thinking more about my career journey, the people who’ve helped me along the way, bringing me way back to my schooldays!

Your club crest is more than just a symbol—it’s a statement of identity and pride. At Citizen By Design, we’ve assisted teams from various sports in creating emblems that reflect their values, unite their communities, and inspire their fanbase. A well-designed crest not only enhances recognition and loyalty but also builds a lasting legacy. If you’re looking to modernise your team’s branding, we can help you create a crest that fires up your supporters and elevates your brand. Make your crest more than a logo—make it a statement.

Sean McCaul is the founder and creative director of Citizen By Design, a Melbourne-based studio that specialises in visual communications for brands, councils, clubs, and events. Since 2016 Citizen By Design has helped clients to engage and grow their audience, by applying the creative skills Sean has developed working for some of Melbournes biggest branding & advertising agencies. Here we sit down with Sean, to know a bit more about his journey as an entrepreneur.

"What clients value most about Citizen By Design is their design knowledge, as well as the quality of work they deliver. A key component of their success is being easy to work with, and working hard to solve all kinds of design problems"

In the digital landscape, standing out requires creativity, and Pinterest is the secret tool to amplify your branding efforts. Whether you're a designer or a business owner, Pinterest helps curate and organise your creative ideas, fosters seamless collaboration, and fuels the journey to elevate your brand identity. Discover how Pinterest can become your go-to resource for building a memorable and impactful brand. Read the full article to explore how it can transform your branding process!

In today's digital world, your website is more than just an online storefront—it's your brand's identity. A well-crafted website can build trust, showcase your expertise, and tell your brand's story in a way that resonates with your audience. If you're serious about elevating your brand and making a lasting impact, your website is the key. Learn how to turn your digital presence into a powerful branding tool in this article.