Knox Net Zero branding designed by Citizen By Design for climate action and community engagement.

net zero
TOGETHER for a safe climate and healthy FUTURe

Background

Knox City Council declared a climate emergency and recognised the need for collective action to reduce environmental impact. While both residents and the council have made efforts to reduce emissions, a united community approach would be more effective. In response, the Council developed the Climate Response Plan 2021-2031, which outlines specific targets and actions to reach net zero emissions by 2040 in partnership with the community.

Sustainable vehicle wrap design for Knox Net Zero campaign promoting eco-friendly initiatives, created by Citizen By Design branding agency.

Bringing visibility to climate initiatives and empowering residents to take action

Billboard outdoor advertising for Knox Net Zero Heroes, a campaign that encourages council residents and the local community to take action on climate change.

T-shirt design for Knox Net Zero Heroes, a campaign that encourages council residents and the local community to take action on climate change. Created by Citizen By Design, an independent branding agency based in Footscray, Melbourne.

Promotional post card design for Knox Net Zero Heroes, a campaign that encourages council residents and the local community to take action on climate change. Created by Citizen By Design, an independent branding agency based in Footscray, Melbourne.

Key Branding Goals

Engagement: Create a sense of involvement, making residents feel part of the journey to net zero.
Motivation: Inspire community members to take action and champion the cause in their own initiatives.
Versatility: Develop a brand that will support the campaign long-term and can evolve through 2031.
Empowerment: Give hope to the community, fostering a belief that everyone can contribute to solutions for climate change.

Flyer design for Knox Net Zero Heroes, a campaign that encourages council residents and the local community to take action on climate change. Created by Citizen By Design, an independent branding agency based in Footscray, Melbourne.

Progress report for Knox City Councils Climate Response Plan produced by Citizen By Design, an independent branding agency based in Footscray, Melbourne.

Photo of Knox City Council electric vehicle charging station with digital screen graphics designed by Citizen By Design, an independent branding studio based in Footscray, Melbourne.

Creating a Net Zero
Branding Campaign

the process

We provided 3 options for the our first round concepts, which were based on creative themes taken from councils Climate Response Plan. Each design had different styles, textures, icons and colour pallette – and feedback from this presentation helped us to finalise the Knox Net Zero brand.