Empowering PEOPLE
to find careers
aligned with their values… THAT’S GENIUS
BACKGROUND
Genius People is a recruitment firm specialising in finance and accounting, with a focus on areas like Insolvency, Corporate Finance, Forensics, and Cyber Security. They partner with Top 4 global advisory firms, boutique independents, and everything in between. Their unique approach to recruitment is rooted in a belief that career fulfilment comes from aligning work with personal values.
BRANDING THAT’s built on a vision
And four core elements
Colour
Bright and vibrant tones that evoke energy and positivity.
Typography
Bold, clean fonts that reflect straight-talking, approachable communication.
Illustration
Modern and friendly illustrations that humanise the brand and make it relatable.
‘Spark of Genius’
A visual graphic element symbolising creativity, innovation, and the “spark” that aligns values with career opportunities. This device is used throughout Genius People’s communications, ensuring a consistent and recognisable brand presence, especially across social media.
Website
Designed to be both engaging and practical, this is a user-friendly interface where clients and candidates can interact with the brand in a meaningful way.
Social Media
To extend Genius People’s reach and further enhance the brand’s positive reputation, we developed a series of social media graphics to help foster a sense of community. A key campaign is Monday Motivation, where Genius People shares inspirational thoughts each Monday to help energise their network.
Expanding the Brand
‘Find Your Genius’ Career Strategy Course
This program is designed to help individuals build long-term career strategies that align with their values, strengths, and passions. Leveraging 15 years of industry experience, Genius People created this course to guide participants through self-discovery, empowering them to design a purposeful and fulfilling career path.
DELIVERABLES
Logo deSIGN
Branding
Website Design
Social Media
Advertising
Print communications
Email Campaigns
Infographics
Presentations
Promotional Merchandise
Client Testimonial
“Citizen By Design has added so much value to our business through Sean’s innate ability to take my thoughts and turn them into reality. He is methodical, professional, creative, focused & truly gifted – able to cut through to the vision and dreams of my brand.”
Chris Caiger-Watson
Genius People – Founder & Director